Engineering & Innovation

AN EFFICIENT SUPPORT

Companies are faced with tough competition and must innovate in order to maintain a competitive advantage.

In response to climate change and overproduction, economies must reinvent themselves through their economic model, their organizations, and invent new products/services that mobilize low fixed and variable production costs and that preserve the environment while meeting consumer demand.

EuroBreath helps to create the condition for invention :

Selects the best ideas by focusing on the consumer
Protects your intellectual property
Builds strategy with innovation marketing
Helps to get through the "Valley of Death".

OUR APPROACH

1. Detection

3. Product, Service, Technology

5. Introduction on the market

7. Detection Partenership

2. Intellectual Property

4. Transfer: license/business creation

6. User benefits
Economic growth

INNOVATION MARKETING

Innovation is a key source of growth for companies and brands.

We are living the third industrial revolution characterized by omnipresence of Internet, development of connected objects, replacement of goods by downloads or by services of shared economy.

Companies are concerned about the "uberization" of their business and need to constantly improve customer experience. Market expectations are evolving more and more rapidly, while new technologies are constantly emerging. In this context, companies are forced to innovate more, better, faster, at lower cost, at risk of being trapped in outdated products and business models.

Innovation marketing strategy

At the heart of creation and launch, marketing plays a central role in innovation.

Innovation marketing concerns all companies launching innovative products, but especially the field of new technologies, which by nature is in a situation of almost permanent innovation.

It allows companies to have in their possession a precise analysis of their positioning and the means to be implemented to differentiate themselves from their competition and take market share or commercialize their new products.