Research & Innovation 

Why innovation is the key to meet success ? 

Innovation is a strategic necessity because in a globalized, competitive and rapidly changing market, a company that does not innovate runs the risk of disappearing.

It is important to examine several questions because the answers depend on the innovation capabilities :

 

What strategic goal ?

Should it lead to growth or profitability (or both, but in this case, be careful because there is a risk of conflict) ?

Are you looking for an incremental or radical type of innovation ?

Which innovation strategy do you favor : observing market trends and reacting to them in a reactive manner ("Market readers"), or detecting new needs and being the first to respond ("Need seekers"), or investing in R&D to propose new technologies ("Technology drivers").

1/4

OUR APPROACH 

POC 

Helping company to validate a concept

Maturation 

In the innovation management  project TRL level, Eurobreath consulting help you to save time

Partnerships 

Detect and find the good partner, public or private

Open Innovation 

Strategic innovation inside out, out side in or collaboration

EXPLORATION STEPS 

Open
innovation
Hypothesis
based
approach 
Ideation phase 
Setting up a strategic axis 
Best idea 
Selection
Innovation
portfolio
creation  

1

Why ? Strategic Objective

Profit ? Market ?

Innovation strategy :

incremental/radical

Pullover/Push

2

How ?

The internal creative project team ?

Or the commandos team ?

Or the external team ? 

What ? Types of innovations

Product ? Process ? Organization ? Management ? Production ? Business model ? Service ?

3