Research & Innovation
Why innovation is the key to meet success ?
Innovation is a strategic necessity because in a globalized, competitive and rapidly changing market, a company that does not innovate runs the risk of disappearing.
It is important to examine several questions because the answers depend on the innovation capabilities :
What strategic goal ?
Should it lead to growth or profitability (or both, but in this case, be careful because there is a risk of conflict) ?
Are you looking for an incremental or radical type of innovation ?
Which innovation strategy do you favor : observing market trends and reacting to them in a reactive manner ("Market readers"), or detecting new needs and being the first to respond ("Need seekers"), or investing in R&D to propose new technologies ("Technology drivers").
OUR APPROACH
POC
Helping company to validate
a concept
Maturation
Partnerships
Open Innovation
In the innovation management project TRL level, Eurobreath consulting help you to save time
Detect and find the good partner, public or private
Strategic innovation inside out,
out side in or collaboration
EXPLORATION STEPS
Open
innovation
Hypothesis
based
approach
Ideation
phase
Setting up a strategic axis
Best idea
Selection
Innovation
portfolio
creation
1
Why ? Strategic Objective
Profit ? Market ?
Innovation strategy :
incremental/radical
Pullover/Push
2
What ? Types of innovations
Product ? Process ? Organization ?
Management ? Production ? Business model ?
Service ?
3
How ?
The internal creative project team ?
Or the commandos team ?
Or the external team ?